Product photography methods and techniques
There are two main types that online store owners rely on when photographing their products, and the main difference between both types is the need to focus on the product itself or on its use in the surrounding environment.
Single rigid product photography
In solid single product photography we want the customer to focus on the product with all its fine details, so any other detail in the background of the photo will confuse and potentially distract the customer. In this type of product photography you will need a completely white background or as per the customer’s need.
Dynamic product photography
In dynamic product photography we must show the customer the practicality of the product. Therefore, the focus will be on the action or effect of the product and not the product itself. For example, in sporting goods products, the customer needs to know how the product works and how effective or efficient it is. So photographing a sports equipment being used by an athlete may be the best way to showcase the product.
You should always think about how your brand and products will appear in any decision you make, whether some posts on social media or any updates you make on your store, as well as all your marketing efforts of all kinds and forms, and of course the image quality will be the first thing that grabs the customer’s attention and makes him trust in Your products and in your store, it is also a great incentive to take another look at more products.
Therefore, you have to give professional images a large part of your attention to make them talk about you and the quality of your product and make sure that they appear in a consistent and beautiful colors that suit your target audience and your brand, and make your goal to form a long-term relationship with your customer.