As the world of online business continues to evolve, the importance of SEO continues to grow. For businesses large and small, a solid understanding of SEO is essential to remaining competitive.
"But what exactly is SEO? And how can it be used to improve the visibility of your business online?"
In its simplest form, SEO is the process of improving the visibility of a website in search engine results pages (SERPs). By making small tweaks to your website’s content and structure, you can dramatically improve its visibility and, as a result, its traffic levels.
There are a number of factors that contribute to SEO, including on-page factors like title tags and meta descriptions, and off-page factors like link building and social media engagement.
The good news is that SEO is not rocket science. With a little time and effort, anyone can learn the basics of SEO and start seeing results.
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